Whenever friends or family visit me here in Massachusetts, one of the first places I recommend, especially if they’re history buffs, Halloween lovers, or just looking for a unique New England day trip, is Salem, MA. Living in Mass means I’ve had the chance to explore Salem more than once, and every time I go, I discover something new: a quirky little shop tucked down Essex Street, a seasonal festival I didn’t know about, or a new café that makes me rethink my loyalty to Dunkin’.
What makes Salem so special?
What makes Salem, Massachusetts so special is how it balances two worlds. On one hand, it’s steeped in history — the Salem Witch Trials, colonial architecture, and historic sites like the Old Burying Point Cemetery and the House of the Seven Gables. On the other hand, it leans into its “spooky” reputation with ghost tours, witchy shops, psychic readings, and of course, the over-the-top celebrations that happen every October during Haunted Happenings, there are a tons of things to do in Salem Ma, Add in the fact that it’s an easy day trip from Boston, and you’ve got the perfect recipe for a memorable getaway.
But Salem isn’t just about Halloween. Locals (like me) know it’s worth visiting all year round. Strolling along the Salem Heritage Trail, popping into the Peabody Essex Museum, grabbing a cone from a local ice cream shop, or just sitting in the gardens behind the Ropes Mansion — these are the kinds of experiences that make Salem more than just a spooky destination. It’s a mix of history, culture, food, and fun.
So whether you’re planning your first visit to Salem in October (yes, it gets crowded, but it’s an unforgettable experience), or you’re curious about exploring during quieter months when you can wander the streets without the festival rush, this guide has you covered. I’m going to share the best things to do in Salem, MA based on my own trips, local insights, and plenty of trial and error.
Bring your curiosity, your walking shoes, and maybe a little extra room in your bag for souvenirs from the witch shops and boutiques, because Salem always finds a way to surprise you.
Why Visit Salem, Massachusetts?
If you live in Massachusetts like I do, chances are you’ve either been to Salem or you’ve at least heard endless stories about it. But let me tell you, no matter how many times I visit, it never gets old. Salem is one of those rare places that’s both deeply historic and a little quirky, making it unlike anywhere else in New England.
The first thing that always comes to mind is, of course, the Salem Witch Trials. The city doesn’t shy away from its past, and you’ll find reminders of that history all around, from the Salem Witch Trials Memorial to the Charter Street Cemetery. Walking through these places gives you goosebumps, not just because of the spooky vibe but because you realize you’re literally standing in the middle of a piece of American history.
But Salem isn’t just about the witch trials. The city is packed with historic homes, maritime landmarks, and museums. On one trip, I wandered along the Salem Heritage Trail and ended up at the House of the Seven Gables, which felt like stepping straight into Nathaniel Hawthorne’s novel. Another time, I explored the Salem Maritime National Historic Site, and suddenly I was imagining what it must have been like when Salem was a busy seaport.
And then there’s the fun side. Salem fully embraces its “spooky capital of New England” title. You’ve got ghost tours, haunted houses, witch shops, and the over-the-top Haunted Happenings Festival in October. Honestly, if you’ve never experienced Salem in October, you should at least once, even if the crowds are wild. There’s nothing like walking down Essex Street with everyone dressed up, performers on every corner, and shops selling everything from crystals to tarot cards.
The best part? Salem is small and walkable. You can easily make it a day trip from Boston, though I’ll be the first to say you’ll probably wish you had a whole weekend to really enjoy it. From coffee shops and ice cream to cozy pubs and local boutiques, it’s the kind of place where you’ll keep saying, “Okay, just one more stop,” until you realize the sun’s gone down.
If you want to see more stunning spots around New England during the fall? Don’t forget to check out: The Magic of New England in Fall
Top Historic Attractions in Salem
When I visit Salem, I always start with the historic sites. They’re the backbone of the city’s story, and honestly, they give you a real sense of why Salem became the place it is today. Whether it’s the Salem Witch Trials Memorial, the House of the Seven Gables, or simply walking the Salem Heritage Trail, these landmarks pull you into a mix of history, mystery, and New England charm.
1. Salem Witch Trials Memorial & History
The Salem Witch Trials Memorial is one of those places that stops you in your tracks. Tucked right in the middle of the city, it’s surprisingly quiet given how busy Salem usually feels. Each stone bench has the name of someone who was executed during the witch trials, and standing there is powerful; it’s both somber and reflective.
Whenever I bring friends to Salem, I make sure we stop here. It’s not just about spooky stories or haunted houses; it’s about remembering real people and understanding how this history still shapes the city. For me, it’s a grounding place before heading off to explore the more “fun” side of Salem.
2. Old Burying Point Cemetery (Charter Street Cemetery)
The Old Burying Point Cemetery, also known as the Charter Street Cemetery, is another must-see. It’s one of the oldest cemeteries in the U.S., dating back to 1637. Some of the headstones are so weathered you can barely read them, but that only adds to the atmosphere.
What always strikes me here is the connection to the Salem Witch Trials. Judge John Hathorne, who presided over the trials, is buried here. It’s a strange feeling walking past his grave knowing the role he played. If you’re into Salem historic sites, this is one of the most authentic and chilling spots you can visit.
3. The Witch House
The Witch House is the only structure in Salem still standing with direct ties to the witch trials. It was the home of Judge Jonathan Corwin, another central figure in that dark chapter. Inside, the rooms are filled with period furniture and artifacts that give you a peek into 17th-century life.
Every time I step inside, I can’t help but imagine what conversations must have happened there. It’s eerie, but also fascinating — a real mix of everyday colonial life and the darker history Salem is known for.
4. Ropes Mansion & Gardens
The Ropes Mansion in Salem might look familiar, even if you’ve never been there before. That’s because it was featured in “Hocus Pocus” as Allison’s house. For fans of the movie, it’s a bucket-list stop. But beyond the Hollywood fame, the mansion itself is a stunning example of Georgian architecture.
What I love most, though, are the gardens out back. They’re free and open to the public, and in the warmer months they’re bursting with flowers. It’s one of my favorite quiet corners in Salem, especially after a busy day walking around Essex Street. If you’re checking out Hocus Pocus Salem attractions, this one should be at the top of your list.
5. House of the Seven Gables
This is hands-down one of my favorite stops in Salem. The House of the Seven Gables is not only tied to Nathaniel Hawthorne’s famous novel, but it’s also a beautifully preserved colonial mansion. The tours take you through secret staircases, period rooms, and even out to the gardens with a waterfront view.
It feels less spooky and more like stepping into a storybook version of New England. For me, it’s one of those places that shows Salem isn’t just about witches — it’s about deep-rooted history and literature too.
6. Bewitched Statue & Salem Heritage Trail
You can’t walk through downtown Salem without bumping into the Bewitched Statue. Yes, it’s campy, but it’s fun — and honestly, I kind of love that Salem embraces both the serious and the playful sides of its reputation.
The statue is right along the Salem Heritage Trail, which is a self-guided walking path connecting most of the city’s landmarks. I’ve followed it a couple of times, and it’s the easiest way to make sure you don’t miss anything important while wandering.
7. Maritime & Colonial Salem
Beyond the witchy stuff, Salem has a rich maritime history. The Salem Maritime National Historic Site and Derby Wharf highlight the city’s role as a bustling seaport in the 18th and 19th centuries. Walking along the waterfront here gives you a whole different perspective of Salem.
If you’re up for something a little different, check out Pioneer Village, a living history museum that recreates life in the 1600s. Or stroll down Chestnut Street, lined with some of the most beautiful historic homes in New England. It’s like stepping into a postcard.
Must-See Museums in Salem
One of the things I love most about Salem is how many museums you can explore in such a small area. Some focus on the Salem Witch Trials, others highlight maritime history or even pirates. Every time I visit, I feel like there’s another museum I didn’t know about waiting to be discovered.
8. Salem Witch Museum
The Salem Witch Museum is usually the first stop for newcomers — and I’ll admit, I went on my very first trip too. It’s one of the most popular attractions in town, and for good reason. The museum does a good job of walking you through the events of 1692 in an accessible way, mixing storytelling with visuals.
Sure, it’s a little touristy, but I actually think that’s part of the fun. If you’re looking for a crash course on the trials before heading to the memorial or cemetery, this is the place to start.
9. Witch Dungeon Museum
The Witch Dungeon Museum feels more immersive. They actually do live reenactments of the trials, and then you head down into a recreated dungeon to see what conditions were like for those accused of witchcraft.
The first time I went, I wasn’t expecting the performance to feel so intense, but it really made me think about what people went through during that time. If you want a little drama with your history, this is definitely the stop for you.
10. Witch History Museum
The Witch History Museum digs into the broader context of Salem in the 1600s. I liked this one because it connected the dots between the trials and the day-to-day life of the people who lived here. It’s smaller and less crowded than some of the other attractions, which makes it feel a little more personal.
11. New England Pirate Museum
This one surprised me the most! Salem’s history isn’t just about witches; it was also a busy seaport with plenty of pirate lore. The New England Pirate Museum is quirky, fun, and definitely a family-friendly attraction. I walked through life-sized ship replicas and pirate caves, which felt more like an adventure than a traditional museum.
If you’re visiting Salem with kids, this is a great stop that balances out the spookier witch-related attractions.
12. Peabody Essex Museum
Every time I visit Salem, I make a point to stop by the Peabody Essex Museum (PEM). It’s world-class and honestly could be the highlight of your trip, even if you’re not into witch history. Their collection spans everything from maritime artifacts to contemporary art, and they even have an incredible 200-year-old Chinese house that was reconstructed inside the museum.
For me, the PEM is proof that Salem isn’t just about witches and Halloween, it’s also a hub of culture and art.
13. Salem Museum & Maritime Museum
The Salem Museum, located at Old Town Hall, is small but really well done. It’s the kind of place that helps you get oriented with the city’s history before heading out to the bigger sites.
If you’re into maritime history, the Salem Maritime Museum is worth a stop too. It’s part of the Salem Maritime National Historic Site and helps you understand how important the sea was to this city’s development.
Spooky & Fun Experiences in Salem
Now, let’s be honest — when most people think of Salem, they picture witches, ghosts, and Halloween vibes. And while the city is so much more than that, I’d be lying if I said I didn’t lean into the spooky fun whenever I’m here. Whether it’s joining a ghost tour, exploring haunted houses, or stopping into a witch shop for crystals and tarot cards, Salem has plenty of ways to get your spooky fix.
14. Ghost Tours in Salem
If you do just one thing in Salem after dark, make it a ghost tour. I’ve done a couple of different ones over the years, and each guide brings their own stories and personality. You’ll wander down cobblestone streets, past the Old Burying Point Cemetery, and hear chilling tales of the city’s past.
Even if you don’t believe in ghosts, the storytelling is fantastic, and you’ll leave with a whole new perspective on Salem. Plus, walking through the city at night with lanterns lighting the way? It’s an experience you won’t forget.
15. Haunted Houses & Night Tours
Salem also offers some fun (and sometimes cheesy) haunted houses that are perfect if you’re looking for jump scares and entertainment. They pop up a lot during October but some are open year-round.
Personally, I’m more of a fan of the night tours, walking tours that combine history with creepy tales. It’s the perfect mix of spooky and educational, and it’s a fun way to see the city in a different light (or, well, in the dark).
16. Psychic Readings & Tarot Cards
One of the most unique parts of Salem is the abundance of psychic readings, tarot cards, and palm readings you can try. Even if you’re skeptical, it’s fun to step into one of the many occult shops and sit for a session.
I did a tarot reading once just for fun, and it ended up being one of the highlights of my trip. Whether or not you take it seriously, it’s a very “Salem” thing to do, and it makes for a great story later.
17. Witch Shops & Magical Finds
Speaking of shops, Salem is full of witch shops, crystal stores, and bookshops dedicated to all things magical. My personal favorite is just browsing; you’ll find everything from spell kits to herbs to beautifully illustrated books.
It’s easy to lose track of time here, so plan at least an hour (probably more) if you want to explore a few different stores. And don’t be surprised if you walk out with a bag of souvenirs you didn’t plan on buying.
18. Haunted Happenings Festival (October in Salem)
If you’ve never been to Salem in October, brace yourself, it’s unlike anything else. The Haunted Happenings Festival takes over the whole city, with parades, street performers, costume contests, markets, and themed events.
Yes, it’s crowded. Yes, it can feel overwhelming. But it’s also absolutely electric. There’s something about being surrounded by people all leaning into the spooky fun that makes it one of those once-in-a-lifetime experiences. If you only ever come to Salem once, make it October.
19. Family-Friendly Spooky Fun
Not everything in Salem is scary or intense. A lot of the events and attractions are very family-friendly, especially during the day. I’ve seen kids running around in costumes, families taking photos by the Bewitched Statue, and little ones marveling at the quirky shop displays. Salem really does manage to offer something for every age.
Food & Drink in Salem
Every time I visit Salem, I tell myself I’m just going to walk around, check out the sights, maybe grab a coffee, and without fail, I end up on a full-on food tour. The city has way more restaurants, cafés, and pubs than you’d expect for a small, walkable spot. From seafood to ice cream shops, Salem has something for every craving.
20. Best Restaurants in Salem
If you’re into seafood (and who isn’t in coastal Massachusetts?), you’ll find some fantastic seafood restaurants in Salem. I’ve had clam chowder that rivals Boston’s, lobster rolls that are downright addictive, and fresh fish that makes you want to move here just for the food.
But Salem isn’t only about seafood. There are cozy spots with hearty New England fare, Italian trattorias that make perfect pasta, and even great options for vegan and vegetarian dining. The nice thing about Salem’s restaurant scene is that it feels local; lots of spots are independently owned rather than big chains.
21. Coffee Shops & Bakeries
One of my Salem rituals is grabbing a latte from a local coffee shop before wandering around the historic streets. The vibe inside these cafés is always relaxed and cozy, the perfect place to warm up if you’re visiting during the fall or winter.
And the bakeries? Let’s just say if you like cookies, pastries, or anything sweet, you’ll be tempted more than once. On one trip, I bought a “to-go” box of treats and somehow managed to finish it before even leaving town. No regrets.
22. Ice Cream Shops
Even in October when it’s chilly, I can’t resist Salem’s ice cream shops. There are a few that locals swear by, and I can see why. Small-batch, creative flavors, and mini cones that let you try a bunch at once, it’s pure happiness in a cone.
My tip? Walk your cone down to the waterfront. Eating ice cream while watching the boats at Derby Wharf is a Salem experience that feels like a tradition at this point.
23. Breweries, Pubs & Nightlife
Salem also has a surprisingly lively pub and brewery scene. After a day of walking tours and museums, nothing hits better than a local craft beer or a pint in a cozy tavern. Some places lean into the spooky theme with clever names and décor, which only adds to the fun.
If beer isn’t your thing, there are cocktail bars and casual spots for late-night bites. Personally, I like ending a Salem trip with pub food, burgers, fries, maybe a cider, because it’s the perfect “reset” after all the history and walking.
24. Brunch Favorites
If you’re staying overnight in Salem, don’t skip brunch the next morning. The brunch spots in Salem are fantastic, with everything from eggs benedict to stacks of pancakes that could feed a small army. Plus, it’s the best way to fuel up before a day of exploring the Salem Heritage Trail or hitting a few more shops.
Shopping in Salem
One of the things that makes Salem so fun is the shopping. You’re not going to find giant malls or endless chain stores here. Instead, Salem’s shopping scene is a mix of witch shops, bookstores, artisan boutiques, and quirky souvenir stores. Walking around downtown feels like a treasure hunt; every time I go, I stumble into a place I hadn’t noticed before.
25. Witch Shops & Occult Stores
You can’t talk about shopping in Salem without mentioning the famous witch shops. These are part store, part cultural experience. You’ll find everything from herbs and candles to spell kits and tarot decks. Even if you’re not into practicing magic, it’s fun just to browse and see what catches your eye.
I’ve also noticed how many crystal shops there are in town. Rows of amethyst, quartz, and stones with little descriptions about their “healing properties.” Whether you’re a believer or just like pretty rocks, these shops are a staple of the Salem experience.
26. Bookstores & Specialty Shops
Salem is also home to some fantastic bookstores, many of them leaning into the city’s spooky and historic vibe. It’s the kind of place where you’ll find shelves dedicated to witchcraft, folklore, and New England history.
On my last visit, I wandered into a small shop that only sold occult and metaphysical books, and I could’ve easily spent hours there. It’s one of the reasons I recommend leaving a little wiggle room in your schedule — you never know which small shop will pull you in.
27. Artisan Boutiques & Local Makers
If you’re looking for something unique, Salem has plenty of local artisan boutiques selling handmade jewelry, clothing, art, and home goods. These shops are perfect for picking up a one-of-a-kind gift or just something to remind you of your trip.
One of my favorite finds was a hand-poured candle from a local maker — it smelled like fall in New England, and every time I light it back home, I feel like I’m right back in Salem.
28. Souvenir Shops & Fun Finds
Of course, Salem has its fair share of souvenir shops, and I’ll admit I usually stop in at least one or two. Sure, some are kitschy, but they’re also fun. I once left with a Salem-themed mug, a mini broomstick, and a T-shirt with a black cat on it. No regrets.
And if you’re visiting around Halloween, these shops go all out. You’ll find costumes, decorations, and more “witchy” merchandise than you ever thought possible.
Travel Tips for Visiting Salem
Over the years, I’ve learned a few things about making the most of a trip to Salem. Since I live in Massachusetts, I’ve had the luxury of visiting during different seasons — and trust me, the experience changes a lot depending on when you go. Here are my best tips for planning your visit.
Best Time to Visit Salem, MA
Most people think of Salem in October, and for good reason. The Haunted Happenings Festival makes the whole city feel like a giant Halloween party. There are parades, performers, markets, and nonstop energy. But here’s the catch: it’s crowded. Like, very crowded. If you don’t mind the chaos, it’s unforgettable.
If you’d rather skip the crowds, consider visiting in the spring or summer. Salem in June or July has a totally different vibe — warm weather, outdoor dining, and quieter museums. Fall (outside of October) is also beautiful, with New England foliage making the historic streets even more picturesque. Winter is the quietest time, but there’s something cozy about Salem covered in snow, especially if you’re staying overnight in a historic inn.
Where to Stay in Salem
If you’re planning a weekend in Salem, book your accommodations early, especially for October. Hotels and bed & breakfasts fill up fast, sometimes months in advance.
Salem has a mix of options:
- Boutique hotels right in the heart of downtown (great if you want to walk everywhere)
- Bed and breakfasts in historic homes (perfect for that authentic Salem vibe)
- Chain hotels just outside the city (a good option if you’re driving and want to save a little money)
Personally, I think staying in a smaller inn or boutique hotel adds to the charm. Waking up in a creaky old house that’s been standing since the 1800s feels very “Salem.”
Getting Around Salem
One of the best things about Salem is how walkable it is. Most of the attractions, the Witch House, Salem Witch Museum, House of the Seven Gables, and all the shops are within walking distance of each other. You don’t need a car once you’re in town, and honestly, parking can be a bit of a headache.
If you’re coming from Boston, the MBTA commuter rail gets you there in under an hour. There’s also a seasonal ferry from Boston to Salem, which is a fun way to start your trip if the weather’s nice. Driving is always an option too, but again — be ready to hunt for parking, especially in October.
Conclusion
Every time I visit Salem, Massachusetts, I’m reminded why it’s such a special place. It’s not just about the witch trials history, or the ghost tours, or even the over-the-top fun of Halloween in Salem. It’s the way all of those things come together — the historic sites, the museums, the quirky witch shops, the cozy coffee spots, and the festive energy of October — to create something you really can’t find anywhere else.
As a local, I love that I can pop into Salem for a quick day trip from Boston, grab a cone from an ice cream shop, and wander through the Old Burying Point Cemetery all in the same afternoon. But I also think Salem rewards the people who slow down and spend a little more time here, staying overnight in a bed & breakfast, exploring the Ropes Mansion gardens at their own pace, or getting lost in the shelves of a witchy bookstore.
Salem isn’t perfect, the crowds in October can test anyone’s patience, and parking sometimes feels like its own kind of witch trial, but the energy, the history, and the charm make it worth it every single time.
If you’ve never been, I can’t recommend it enough. Whether you’re a history nerd, a Halloween fanatic, a foodie, or just someone who loves exploring New England towns with character, Salem will surprise you. And if you’ve been before? Well, chances are you’ll find a new corner, a new shop, or a new story waiting for you the next time.
FAQs
When is the best time to visit Salem, Massachusetts?
October is the most popular time because of the Haunted Happenings Festival and Halloween celebrations. However, spring and summer are less crowded, with beautiful weather for walking tours and museums. Winter is quiet and cozy if you prefer fewer tourists.
Is Salem worth visiting outside of October?
Yes! While October is iconic, Salem offers plenty year-round — the Peabody Essex Museum, the House of the Seven Gables, witch shops, and historic sites like the Old Burying Point Cemetery are open throughout the year.
What are the must-see attractions in Salem?
Some top spots include the Salem Witch Museum, Witch House, House of the Seven Gables, Salem Heritage Trail, Peabody Essex Museum, and the Ropes Mansion & Gardens (famous from Hocus Pocus).
How do I get to Salem from Boston?
The easiest way is the MBTA commuter rail from Boston’s North Station (about 30 minutes). There’s also a seasonal ferry from Boston to Salem. Driving works too, but parking can be tough, especially in October.
Is Salem family-friendly?
Yes! While Salem leans spooky, many attractions are family-friendly, like the New England Pirate Museum, witch photo shoots, and ice cream shops. Families also enjoy the October parades and costume events.
Can you walk around Salem easily?
Yes, Salem is very walkable. Most attractions, museums, and shops are within a short distance of each other. Comfortable shoes are a must!
What food is Salem known for?
Salem is great for New England seafood (like chowder and lobster rolls), cozy coffee shops, and ice cream parlors. There’s also a growing scene of breweries, pubs, and vegetarian-friendly restaurants.
